Larry McEnerney analyses the Gettysburg Address

https://www.youtube.com/watch?v=F0M6eIfgUK4

How to give a good speech.

Dont necessarily need to put the punch line at the end.

• Sometime worth risk of putting it at the end
• "point last" only sometimes for some purposes.

You need to make a text coherence

• This is not about logical coherence
• Its not abstract, not conceptual
• mainly an experience that an audiance has

Can create coherence from language

Examples that everyone knows:

• Past -> Present -> Future
• Birth -> Death -> Re-Birth

When readers read text to understand the world Readers -> text -> world They use subjects as the focus of the sentence.

The passive verb myth does an enormous amount of damage ! They are needed to shift the attention to the right place to control the subject position.

Its a terrible idea to vary the opening of your sentences.

Chaining is OK for a few sentences, but you will loose readers if too much (eg: more than ~5)